- The Nobel Prize
- Award for outstanding contributions, Sweden
- Visual identity
- Exhibits: screen content, table items and golden wall.
The Nobel Prize is a strong global brand with great integrity and credibility. In order to manifest its heritage, to clarify the sender and to prepare the brand for the future – the Nobel Prize needed a design strategy that is common to all stakeholders. A one-brand approach, paired with a structured nomenclature system and a clear visual identity, the ambition was to create synergies and push the organisations in the same direction, in order to ensure long-term preservation and strengthening of the brand´s unique position. The solution required a strong visual idea and a holistic brand identity as a solid foundation. The requirements on the identity system were for it to be manageable, applicable and flexible enough to work throughout the different organisations, with an emphasis on digital presence, social media and public events.