Masterclass
2018C Future Festival

Masterclass

Global creative masters majoring in various fields will step down from the stage, open up dialogues and exchanges with dozens of industrial elites, focus on the hot issues in the industry, find out the crux of the problems encountered during the process of creativity and implementation through case analysis, brainstorming and data verification so as to seek the inner logic of inspiration and activate the method of creative thinking to help enterprises and individuals to explore innovative solutions.

How to Apply Community Mindset into Urban Renewal?

Task explanation:
Urban renewal is inevitable in the process of urbanization. The rapid economic development in the past few decades has spurred an urbanization boom in China. Today, as urban construction is becoming increasingly saturated, China's urbanization process has reached its plateau. On the one hand, some urban areas have deteriorated their living environment due to dilapidated dwellings and unorganized management. On the other hand, residents have numerous new expectations and needs at the cultural, entertainment and consumption level. However, the rapid urban construction ignores the progress in community culture and community ecological construction. A series of contradictions among residents' living environment, community culture and land development have emerged during the urban renewal process and the city requires updating. 

The Assemble studio from UK is well known in bringing new cultures and ecosystems to communities; they succeeded by rehabilitating urban wastelands and activating communities. The study and application of community mindset may provide new ideas and solutions for local urban renewal. 

Target audience: real estate developers, urban operators, architects, space designers.

How to build a Cultural Consumption Destination from KDa’s experience in Tokyo?

Task explanation:
The global integrated consumption patterns change the consumption patterns of ordinary people in different countries and regions. Physical shops are facing unprecedented challenges: Uncompetitive physical shops have to be shut down, and the large commercial space began a new round of consumer experience upgrade. Some commercial spaces have become the new destination for cultural consumption through such measures as format reform, experience upgrading and space renovated. How to successfully create a cultural consumption destination is the cheat that countless commercial space operators are craving for. 

Klein Dytham architecture (KDa) is an architect studio founded by Astrid Klein and Mark Dytham, two residencial Japanese architects, and is renowned for designing the T-SITE project in Daikanyama T-Site. KDa has initiated a series of T-SITE cultural-consuming spaces including the creation of Hirakata Daikanyama T-SITE located in Kansai area, which was named one of the world's most beautiful bookstores. The two founders of KDa will share their design experience of cultural-consuming destinations through in-depth analysis of the space creation process in Tokyo and Bangkok, and will bring valuable inspirations to local businesses. 

Target audience: Space designers, commercial space operators, real estate developers

How to create a first-class children's experience space through subtraction design?

Task explanation:
In the recent two decades, the overall economic growth in China has been rapidly expanding. The market for children's aesthetic education is becoming a new trend. Different commercial spaces are becoming an important place for children’s exploration and education. However, the children spaces share the common problem of over-design, and the spaces are short of observation on children’s demand and psychology. All these make the design for children’s experience superficial, fragmented and miscellaneous. 

HIBINOSEKKEI, which creates more than 400 children’s experience spaces in Japan and abroad, focuses on children's experience facilities and space creation. For more than 20 years, HIBINOSEKKEI persists in the standing point of “simplicity” and carries out in-depth study of the mindset and preferences of children from different ages. Their case experience and working methods will bring more inspiration for local businesse. 

Target audience: Child-care institution operators, commercial space developers, space designers, architects

How to use the “prototype” concepts and methods to make more meaningful product design?

Task explanation:
In recent years, the rise of local original product design strength inspires an inevitable trend of “Made in China” turning into “Created in China”, which requires the new generation of Chinese designers to think and work more professionally so as to provide more competitive product design. 

Form Us with Love, an international design studio from Sweden, brings its unique concept and method to product design - regression to “prototype” and helps local designers to re-examine product design with more systematic theoretical guidance. 

Target audience: Product designer, product brand manager

Schedule

493A4131
493A4131
L Lecture/Workshop closed

Mindpark2018

2018.04.20-04.23

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